Posts

Asymétrie is a completely homemade women’s clothing brand, which manufactures garments with selected, quality fabrics. Its design, despite being completely Made in Italy, opens to a cosmopolitanism of shapes, colors and lines that look at international trends and do not betray its experimental origin, the continuous search for innovative fashion solutions.

Asymétrie printed fabricThe goal of the brand is to dress and enhance women who want to force the schemes and avoid the most obvious aesthetic stereotypes, those related to an idea of inexpressive femininity and adhering to the canons of beauty glossy and standardized. On the contrary, Asymétrie garments are always conceived, rather than being protagonists, to pay homage to the person who chooses them.

One of the brand’s founding values is comfort, which always goes hand in hand with elegant geometries. The garments, especially those with more homogeneous or monochromatic colours, as well as a style characterised by the eccentric minimalism of the shapes, guarantee the comfort necessary to face professional commitments. At the same time, there is no shortage of ideal solutions for leisure time and disengagement, to be shown off at aperitifs, dinners and informal and convivial events.

The undisputed protagonists of Asymétrie‘s offer are its blouses: characterized by geometric lines and unusual volumes, they follow the wearer’s body in the sinuosity of its movements. Their fabrics, proposed in plain and patterned colours, with specially designed and printed patterns, give space to a wide range of possibilities: from wools for winter to cottons or silks for summer, passing through technical fabrics, eco-leather or denim. Whether they are equipped with raglan or kimono sleeves, dominated by curved or straight lines, Asymétrie blouses always prefer attention to detail, the stitching finished in a sartorial way and – when present – the creation of buttons covered by handmade fabric.

The highly laboratory soul of the Asymétrie project, characterized by a streamlined and efficient ordering, packaging and release process of the products, gives the brand a strong flexibility and a capacity to absorb and rework in a timely manner the current trends. All this has the most important effect of the innate propensity of the brand to design and propose garments always in line with the tastes, needs and aspirations of its target audience.

The website www.asymetrie.clothing is the brand’s main communication tool. Visiting it you can appreciate from time to time the new collections and its new version, which will be available soon, will host an ecommerce section to allow customers to place orders online, receiving the goods at home wherever they are in the world.

After a degree in civil engineering, and various professional experiences in the construction sector, Roberta Leone, chooses to change her life and realize her childhood dream by attending the Fashion Academy. Here he learns the technique of moulage, a sartorial method that allows him to create paper models directly on the mannequin. So calculations and projects, which in any case will not stop influencing her creativity, gradually make way for fabric and pattern paper, allowing her to devote herself to the wonderful art of dressing people with grace and technique. In 2017 she founded Asymétrie, which is now the best way for her to continue a story of overwhelming passion and dedication.

If, like me, you work in the design or fashion industry, or if you run any business and want to increase your online sales, you will soon be faced with an important choice: the technology to be used. I chose dg-Cart and here I explain why.

dg-CartFor a fashion brand it is very important to have a functional and professional ecommerce system through which to propose your models. Graphically and stylistically representing the identity of the fashion brand through your virtual showcase is not enough: you need to build an essential interface, easily navigable by users and sustainable from an economic point of view, especially for a startup reality like ours.

For these reasons the choice of Asymétrie has fallen on dg-Cart, a new ecommerce system for those who want to sell online paying for what they sell. dg-Cart is ideal for restaurateurs, craftsmen, traders, designers like us, publishers, operators in the travel sector or hoteliers, electronics retailers and small and medium entrepreneurs of all kinds who want to increase their sales by controlling the business risk and deciding how much they want to invest.

The most dynamic entrepreneurs, large and small, are organizing themselves on a technological level and accept the challenge of online competitiveness in order not to fall behind. Equipping oneself with an ecommerce platform is therefore increasingly seen as a necessity, both for those who sell physical products such as Asymétrie and for those who sell services.

Unlike some products already available on the internet that require you to assemble the various components of your online store, also, the system dg-Cart provides for the creation and maintenance of a real dedicated site, installed on the domain of the company (such as www.latuaimpresa.com). In addition, the dg-Cart team offers its customers personalized support by providing them with a team able to meet the various operational needs that arise and possibly to extend the functionality of the site itself, providing additional marketing and communication services if necessary.

For this reason, with dg-Cart the entrepreneur does not need any technical expertise: in practice he will have a site with ecommerce functionality in his name, built and managed entirely by professionals, and will pay on the basis of sales made online.

dg-cart is also compatible with all third-party marketplaces such as JustEat, Amazon, Deliveroo, Booking.com and, as far as fashion and crafts are concerned, Etsy. With the additional opportunity, unlike some of these operators, to collect and store data and contact details of their users for later use for marketing purposes.

Three dg-Cart plans are currently available: dg-Cart 70, dg-Cart 170 and dg-Cart ZERO. Their complete characteristics, economic conditions and all the additional services that can be activated are available on the site www.dg-cart.com.